Nonprofits need to invest in marketing, just like for-profit businesses do. However, nonprofits usually need to take a different approach. While both for-profit businesses and nonprofits have to keep money coming in, it’s for different reasons. Nonprofits have a main goal of realizing their values and carrying out the activities that align with their social or ethical goals. For-profit businesses are often more focused on organizational growth and maximizing their profits.
Cause marketing is ideal for nonprofits, and it’s excellent for leveraging on social media too. Keep reading to find some tips on how you can use the power of cause marketing on social media channels.
What Is Cause Marketing?
Cause marketing focuses on social issues and charitable causes. It’s often used by ethical brands, and it’s also particularly suited to nonprofits that want to raise attention for their causes. Cause marketing campaigns focus on the things that you care about, using these issues to engage with your audience. If you run a Jewish nonprofit business, the religious values behind it and the causes that are the focus of your nonprofit should be the focus of your cause marketing campaigns.
How Can You Use Cause Marketing on Social Media?
Social media platforms are ideal for cause marketing. Social media is all about engaging with your audience, talking to them, and sharing content that is relevant to them. It’s the perfect tool to talk about your nonprofit’s causes and explain why other people should care about them too. Social media helps your nonprofit’s brand to be more visible, offering channels through which to talk about and showcase the things that you care about.
Nonprofits can get started on social media by ensuring they have a consistent brand image across different social platforms.
Image from Pexels – CC0 License
Create a Hashtag
If you want to do something to raise awareness of your cause on social media, you should consider whether your Jewish nonprofit can benefit from using a hashtag. Creating a hashtag, which you can use on platforms like Twitter and Instagram, gives your nonprofit a tagline that you and your supporters can use. You can create a hashtag that relates to your cause and is also useful and fun for others to use.
Publish Content About Your Cause
Creating good content to share on social media is a key strategy to use to leverage cause marketing on social media. The content that you create and share can educate your audience about your cause, why they should care about it, and what they can do to help. You can create different types of content to share to provide a variety of engaging material.
Encourage Your Audience to Share
Getting your audience to contribute can be another good way to create noise on social media. Ask your followers to share their own stories, opinions, and more so that they can be involved in what you do.
Social media helps you to engage your audience and get them to care, which makes it perfect for cause marketing for your nonprofit.