Digital marketing is not just a tool that’s useful for promoting for-profit businesses. If you run a nonprofit organization, digital marketing is also an extremely powerful method of promoting your organization. Nonprofits need marketing too so that they can increase their visibility, promote awareness, seek donors, and find volunteers. Digital marketing gives you an affordable way to reach more people, with multiple marketing channels for you to try out.
Digital marketing includes a range of different marketing methods, including SEO, PPC advertising, email marketing, and social media marketing. Leveraging these marketing channels is a must for nonprofits that want to promote their brands, share their cause and increase their visibility. Nonprofit organizations need to market themselves online just as much as for-profit businesses do. One study showed that nonprofits raised almost $1200 for every 1,000 visitors to their site and $36 for every 1,000 fundraising messages sent.
Your nonprofit shouldn’t miss out on digital marketing. It’s essential to use it to promote your organization and ensure you have new donors and volunteers finding your website, social media pages, and other relevant information. While offline marketing methods are still effective in many ways, ignoring how you can promote your nonprofit online could mean that you fall behind other nonprofits. You might not be in direct competition with them, but it’s still important to be as visible as they are.
Digital marketing is often more cost-effective than other marketing methods. If you haven’t yet invested in digital marketing, you need to rethink your marketing budget and strategy.
