Search engine optimization (SEO) is always a necessary part of marketing your business. Since the beginning of the COVID-19 pandemic, it has become even more important to have a solid SEO strategy for your business. People have spent more time buying products and services online, with 19% of retail sales around the world coming from ecommerce (increased from 16% in 2019). With more people shopping online, it’s essential for your business to be visible in search engine results.
The pandemic has changed people’s purchasing habits, and it’s reasonable to assume that things aren’t simply going to go back to the way they were before. 85% of customers research a product online before they decide to make a purchase so you need to make sure that your website is easy to find and provides them with valuable information to help them make their decision. People have changed their habits during the pandemic and they’re likely to keep many of them in a post-pandemic world. Even if your business managed to get away with neglecting SEO before the pandemic, it’s now essential to make use of it.
Search engine optimization increases the visibility of your website and your business. It ensures your site performs well in search engine results so that it will come up when people search for relevant keywords and queries. More people than ever are using search engines to research purchases, and you don’t want to be left behind. At TevahMedia, we can help you with SEO and your other marketing needs.
